E-Readers

Hearst Corporation is looking to launch a wireless e-reader. The e-reader is a hand-held device that allows the consumer to purchase periodicals, magazines and books. The e-reader displays electronic "ink" on low-power screens that show one page at a time, like a regular book. The experience is similar to reading on paper. I think this is a great idea. It just proves how fast our society turns to technology for any aspect of life. Having e-readers will also cut down on paper use. This will save our trees and forests and is a great example of "going green." The cut in cost also effects printing and distributing the product. This will cut costs by more than 50%. There is a downside though. The device is going to market sometime later this year. With the recession keeping money in consumers' pockets, I don't see many people splurging for this device when they can easily get the paper version. I think another problem to this idea is the people that love to collect and read actual books. I love to read and am currently building up my library. The device is more efficient than a book(s), but some consumers will miss the tangible product.





Copeland, Michael V. (February 27, 2009). Hearst to Launch a Wireless E-Reader. Retrieved February 27, 2009 from CNN Money.com http://money.cnn.com/2009/02/27/technology/copeland_hearst.fortune/index.htm?postversion=2009022712



Sony Reader image retrieved February 27, 2009 from http://www.mobilewhack.com/reviews/ebooks/