Microsoft opening retail stores

Microsoft is planning to open its own retail stores this year. The stores will be set up with displays of computers with Microsoft software and Xbox 360 consoles, along with other products the company makes. David Porter, a 25-year Wal-Mart vet, was named head the project. The stores are meant to "help shoppers make smarter decisions about spending money on technology." It's interesting that Microsoft would make such a decision during a recession. Electronic sales, in general, have declined. Circuit City was forced to shut their doors last year. Even Best Buy has laid off thousands of corporate employees and seen a drop in sales. I'm not sure if now is the best time to make such a bold move. Competing with Apple stores will be difficult for Microsoft. Apple is known for their unique, modern stores. Microsoft will really have to convince consumers that their products are superior and worth the money. I hope Mr. Porter comes up with some great ideas! I wish him luck!

Associated Press (February 13, 2009). Microsoft Plans to Open Retail Stores. Retrieved February 13, 2009 from NY Times http://www.nytimes.com/2009/02/14/technology/companies/14soft.html?_r=1&ref=business