During a previous class, we discussed extensively Vera Wang launching a mid-priced brand for Kohl's. I's sure you all remember it is called Simply Vera. We talked about how successful it would be and if it was a good idea. We also talked about how she would be able to move from couture to mass market. But it has been hard to keep up with the news because no one ever really talked about it. The line is still alive and kicking, although I'm not sure how hard. Now Kohl's is launching a new line from "The Hill's" star Lauren Conrad. The line, called LC Lauren Conrad, will launch in 300 stores in October of this year. For now it will be just apparel, but in the future could expand into footwear, jewelry, handbags and intimates. Kohl's will lead the manufacturing, production, distributing and marketing of the brand, while LC's image and likeness will be used in national advertising, in-store graphics, online/digital media and public relations.
The pic above is from the Lauren Conrad Holiday 2008 Collection. I really like her designs. They are colorful and fun and I love her use of different necklines. The yellow dress is my favorite! I hope her line for Kohl's incorporates these aspects! I wish her success and hopefully more people will talk of this line.
The Business Journal of Milwaukee (April 22, 2009). Kohl's to Launch Lauren Conrad Brand. Retrieved May 4, 2009 from http://www.bizjournals.com/milwaukee/stories/2009/04/20/daily37.html
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